Dear XIKAR Customers and Friends:
Early in my career, the dot-com phenomena was beginning to take shape. No MBA courses on this! In fact, no one (but the smart, lucky few) could imagine the enormity of impact this would have on global communications, socialization and commerce. Some 20 years later, I can video-conference a supplier in Germany, tweet my friend in Texas, download a QR Code application, and watch a movie or listen to 100 of my favorite tunes... on a single iPhone - AMAZING!
Following the tidal wave of social media usage, XIKAR established our social media presence through FaceBook, Twitter, YouTube and our own xikar.com blog. We are ecstatic with the results! Today XIKAR has a constant presence in the social media hyperspace. Our vision is to utilize the social media platforms to connect, educate, entertain and even reward our consumers. For example, in mid-April, we officially launched the XIKAR YouTube channel. Check out the playlist of educational videos. We encourage our friends to subscribe, and upload a favorite cigar moment of their own!
The cigar business and social media make a perfect marriage, because this business IS a camaraderie business. My partner, Scott Almsberger, our EVP Sales, Jerry Dear, and I recently spent the ultimate camraderie week in Cabo, Mexico with retailers at the annual TAA Convention. While Cabo is gorgeous place to stay, The real "take-home value" was the new relationships we developed, and friendships we rekindled in Cabo. Later in this newsletter, check out the photos of Scott Almsberger, Ken Neumann and Keith Rumbo posing outside a shop in Cabo - perhaps a little too much camraderie there!