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January 2016 Newseltter

XIKAR NATION
January 2016
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Kurt's Corner

 

Twenty years is a short time. Twenty years ago, I had just one, not two kids.  They are now in college, and have grown up so fast that I like to say, “in a few short years, they’ll be older than me!”

And just twenty years ago, Scott and I started XIKAR.  Out of an idea we built in our garages and sold to our local cigar retailers, Scott and I built an iconic* cutter – and then a brand.  Of this, I like to say, “the brand is bigger than the product.” 

How does this happen, when the road to success is littered with innovative product?  We began with a product of great function, form (artful to the eye), feel (ergonomic) and sold it at a fair price.  And we didn’t stop there – we added a lifetime guarantee, with a commitment to treat our customers as we want to be treated: with concern, good communication, consistency and quickness.  Add in a little luck (the cigar boom), and a lot of persistence (we didn’t pay ourselves the first two years!), and that’s how it happens.

How does it continue to happen?  You make it happen. You continue the now twenty-year-old dream by supporting why we exist – through your appreciation of cool product and service you can trust. Thank you!  In the coming weeks, you’ll see a 20th Anniversary commemorative edition cutter, as well as a “thank you tour”.  I hope to meet each of you in person at one of these events.  And at that event, if you can tell me where the name XIKAR originated, I’ll hand you a cool XIKAR pin.

*XIKAR is extremely pleased to announce, on our 20th Anniversary, the award of a Trademark by the United States Patent & Trademark Office on the shape of our cutter. In order to achieve this honor and its perpetual protection, we had to prove to the patent office that our cutter had achieved “iconic” status. From Idea to Icon!


 
 
Kurt Van Keppel
President, XIKAR Inc.
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